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What is Film Advertising?
Before television, leading business owners placed their advertisements in movie theatres to promote their products and services.
Captive audiences saw their advertising messages across the big screen before the main feature and during intermissions, much as trailers do today.
As television became more affordable to the masses in homes around the world, so TV advertising gained a marketing foothold.
As a result, cinema advertising dwindled but did not completely die out.
With the advent of DVD and live TV recording, these devices allow potential customers to skip around the television ads.
As a result, businesses are again looking at film advertising as a viable marketing option to increase their exposure and sales.
Let Lifang expand your market base by featuring your products in Film Advertising
Film advertising producers like Lifang are there to meet this growing demand by offering campaigns and theatre placement that enable your business to target local and even national audiences.
Recent independent research has shown that cinema audiences find film advertising in movie theatres 65% more memorable than local newspaper advertising. While 73% of moviegoers familiar with a local business demonstrate a resultant likelihood to purchase.
If you are considering marketing your products on TV or in movie theatres, Lifang can produce the film advertising to expand your business, creating campaigns that are suitable for TV or Cinema.
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